Independent affiliate guide. Some links may earn commission. 18+ only. Full terms apply. How this site is funded.
Editorial · 3 min read

Affiliate Disclosure

How this site is funded, the nature of our commercial relationship with Kwiff, and the editorial firewall that separates commerce from content.

What we are

Kwiff Review UK is an independent affiliate publisher. We participate in the Kwiff affiliate programme operated by Eaton Gate Gaming Ltd. When a reader follows a link from this site to kwiff.com and subsequently registers and makes a qualifying deposit, this site earns a commission.

The commission is paid on the registration event, not on the customer's losses. We do not receive a higher payment from customers who lose more, and our commercial interests are not aligned with player loss.

Editorial independence

The existence of an affiliate relationship does not, has not, and will not influence editorial scoring on this site. Our scoring is conducted before commercial terms are negotiated and is not revised in response to commercial pressure. We have, on several occasions, published critical commentary that would have been commercially convenient to soften; we did not soften it.

If we ever lose the ability to maintain editorial independence (through commercial pressure, ownership change, or other constraint) we will close this site rather than continue to publish compromised content.

What "sponsored" links mean

Outbound links to Kwiff are marked rel="nofollow sponsored" in accordance with Google's webmaster guidelines and the UK Advertising Standards Authority's expectations for affiliate publishers. The "sponsored" attribute is a technical disclosure that the link earns commission; the "nofollow" attribute prevents the link from passing PageRank for SEO purposes.

What we do not accept

Regulatory standing

This site complies with the UK Gambling Commission's guidance on affiliate marketing, the Committee of Advertising Practice (CAP) Code, and the Advertising Standards Authority's published rulings on gambling content. We do not market to under-18s, we do not represent gambling as a means of financial improvement, and we publish responsible-gambling links on every page.

The arrangement, spelled out

Some links on this site carry an affiliate tag. When a reader clicks one, registers with Kwiff and deposits, the operator pays this site a commission out of its marketing budget. The reader pays nothing extra at any point: the odds, offers and terms you receive are identical whether you arrive through our links or type the address directly. Commission is how the testing budget, the funded accounts and the hosting get paid for.

What commission cannot do is edit a verdict. Scores are settled against the evidence before the commercial layer is touched, negative findings stay published, and the responsible gambling page links tools that remove us from the loop entirely. If any page here ever reads like the money won the argument, the contact page is the right place to say so and we will audit it.

How the money flows

EventYou payWe receive
Reading any pageNothingNothing
Clicking a tagged linkNothingA tracked referral
Registering and depositingNothing extraA commission from marketing spend
Going to Kwiff directlyNothingNothing, and the site stays free

Frequently asked questions

Do you earn more if I lose more?

Some industry deals are revenue-share, which creates exactly that conflict. It is why our safer-gambling links sit above commercial ones on every page that carries both, and why this disclosure exists at all.

Does Kwiff review your content before publication?

No. The operator has no preview, no veto and no edit access. They find out what we published the same way you do.

Is this the official Kwiff website?

No. This is an independent affiliate guide and cannot access or manage a Kwiff account.

How can I verify Kwiff's licence?

Use the Gambling Commission public register and check Eaton Gate Gaming Limited account 44448 and its active kwiff trading name.

Can information on this page change?

Yes. Product features, promotions and account procedures can change, so confirm important details in the live operator terms.

Is Kwiff only for adults?

Yes. Gambling services in Great Britain are restricted to people aged 18 and over.

Where should I report an account problem?

Contact Kwiff through its authenticated support channel and keep copies of the messages and relevant transaction details.

Where can I get safer-gambling help?

GAMSTOP provides cross-operator self-exclusion and GamCare provides confidential support on 0808 8020 133.